One name, one architecture
Gieni AG is the new name of Orderfox Schweiz AG. Our team, our technology and our ambition remain the same — but our products and our vision have evolved significantly.
For years, Gieni AI has been building the technology and proprietary data needed to map, analyse and understand industrial markets.
Gieni ABX takes the next step: from intelligence to execution. It takes a defined outcome, plans the work required and executes it within the rules and permissions set by the organization.
Together, they form one technology architecture:
Gieni AI for intelligence.
Gieni ABX for execution.
Knowing alone changes nothing.
Organizations have access to more data, analysis and information than ever before. The real difference is made when insight becomes decisions, work and delivered outcomes.
Gieni closes that gap.
We bring intelligence and execution together, enabling organizations to understand their markets more clearly, decide faster and act with greater confidence.
Gieni — from insight to outcome.
What we hold ourselves to
Four commitments that apply regardless of which Gieni product a customer uses.
Team & Leadership
Derek Tanner is CEO of Gieni AG and has been with the company since its founding. He leads strategy, finance and investor relations, and works closely with the team on the day-to-day business across Gieni ABX and Gieni AI.
Before joining Gieni, he spent many years at Lindt & Sprüngli as Head of Global Retail, leading worldwide retail expansion. His background spans sales, marketing and finance, combining commercial leadership with international brand and retail experience.
Alongside his role at Gieni, he is Executive Chairman of Forge de Laguiole, the French cutlery manufacturer.
Timur Göreci is COO and CRO of Gieni AG, leading the commercial and operational development of the company across Gieni ABX and Gieni AI — from go-to-market, sales and strategic partnerships to customer delivery and execution.
With a background in Berlin's startup and scale-up ecosystem and extensive experience in the industrial sector, he combines commercial leadership with hands-on expertise in change management, organizational transformation and the adoption of new technologies and AI in established business environments.
As co-host of the podcast Industrie ungeschminkt!, he regularly exchanges perspectives with industry leaders on the transformation of manufacturing, technology and artificial intelligence.
Why Gieni AG?
We are building technology that changes how organizations use intelligence and get work done.
We are looking for people who are curious, take ownership and want to help build what comes next.
No matching opening? We also welcome unsolicited applications at careers@gieni.com.
See what we have built
Gieni ABX and Gieni AI: two products built on one technology architecture.