According to a report by McKinsey & Company*, B2B decision-makers increasingly use digital channels to research potential suppliers and make purchases. The report found that 70% of B2B decision-makers prefer to research online before contacting a supplier. 

This means that you may miss out on potential customers if you're not visible on digital platforms. For the CNC industry, this is a game-changer.

Before we dive into the strategies, let's take a look at why digital platforms are crucial for finding new customers:

• In a survey by Thomasnet**, 89% of CNC companies reported that buyers use online sourcing platforms to find new suppliers and partners.

• The global CNC machine market size is expected to reach $93.41 billion by the end of 2023, growing at a CAGR of 6.5%, according to The Business Research Company***. This represents a significant opportunity for CNC machine shops to expand their customer base.

• According to Google, over 3.5 billion searches are conducted daily on their search engine. This means billions of potential customers search for products and services online daily.

These statistics highlight the growing trend of using digital platforms to find suppliers and discovering the potential of AI and big data. 

So where can we start?

Partfox™, for example, offers a user-friendly interface that allows manufacturers to showcase their services and machines while buyers can easily search for the exact part they need. One of the benefits of using Partfox™ is that it eliminates the need for intermediaries, reducing costs and increasing profits for CNC companies .

In conclusion, if you want to grow your CNC business, don't overlook the power of digital platforms. With the right strategy and tools, you can connect with new customers and take your business to the next level in just a few clicks.
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* “How B2B digital leaders drive five times more revenue growth than their peers” report by McKinsey & Company (2017)

** “Industrial Buying Habits Survey: The Impact of COVID-19” survey by Thomasnet (2020)

*** “Machine Tools Global Market Report 2023” by The Business Research Company (2023)

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